Personal protective equipment (PPE) is a growing and lucrative industry globally. As the PPE industry struggles with pricing pressures, growing inflation, and global economic uncertainty, successful stakeholders offer strategic product differentiation by adapting their products to changing consumer and regional preferences, and by digitalizing supply chain and company processes. More mergers and acquisitions (M&A), the adoption of PPE standards, and evolving training modules will drive the future competitive landscape. Despite the market s intense dynamics, at its core, the PPE industry exists to enhance worker safety, productivity, and return on investment (ROI). The major trends that will define the industry are sustainability, connectivity, and the reshoring of healthcare and industrial PPE manufacturing capabilities. 2024 promises to be a transformative year for PPE as sustainable growth practices take hold in the industry. Frost & Sullivan has identified the top 10 dynamic growth opportunities that PPE raw material suppliers, manufacturers, and distributors should leverage in 2024 for success. Author: Anjan Kumar Roy