This Frost & Sullivan study analyzes developments in the truck advanced driving assistance system (ADAS) market in North America and Europe. Economic factors are driving the demand for faster and safer goods transport, leading to a growing popularity of trucks with built-in safety features among fleet operators. Fleets are exploring advanced technologies such as autonomous trucking to improve efficiency. While fully autonomous technology is still under development, a wide range of advanced features are already available. The European General Safety Regulation (GSR) supports ADAS features and emphasizes the need for a comprehensive regulatory framework for further development.
This report examines the factors driving and restraining growth in this market, providing key metrics, forecasts, and analyses for each ADAS feature in both medium-duty and heavy-duty truck segments. The study analyzes the competitive landscape, offering profiles of ADAS suppliers, including their product portfolios. Additionally, the study showcases growth opportunities arising from the shifting regulatory landscape and market preferences for stakeholders to leverage. The base year is 2023, with a forecast period from 2024 to 2030.
Author: Shyamsundar Kanakaraj

Scope of Analysis
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Truck Advanced Driver Assistance System (ADAS) Industry
Product Segmentation
Key Competitors
Growth Metrics
Categorization of ADAS Features
Overview of ADAS
Fitment Unit Sales Forecast by Feature, North America
Fitment Unit Sales Forecast by Feature, Europe
Growth Drivers
Growth Restraints
Functionality
Functionality (continued)
Functionality (continued)
Levels of Vehicle Automation
Feature Functionality and Autonomy Levels
Relevance of ADAS Features by Application
Sensor Systems that Enable ADAS
Regulations
General Safety Regulation (GSR) for Trucks in Europe
FCW, AEB, and BSD: Overview
FCW, AEB, and BSD: Roadmap
Collision Avoidance Feature Fitment Forecast by Sales, North America
Collision Avoidance Feature Offerings by OEMs in HD, North America
Collision Avoidance Feature Offerings by OEMs in MD, North America
Collision Avoidance Feature Fitment Forecast by Sales, Europe
Collision Avoidance Feature Offerings by OEMs in HD, Europe
Collision Avoidance Feature Offerings by OEMs in MD, Europe
ACC and PCC: Overview
ACC and PCC: Roadmap
Cruise Assistance Feature Fitment Forecast by Sales, North America
Cruise Assistance Feature Offerings by OEMs in HD, North America
Cruise Assistance Feature Offerings by OEMs in MD, North America
Cruise Assistance Feature Fitment Forecast by Sales, Europe
Cruise Assistance Feature Offerings by OEMs in HD, Europe
Cruise Assistance Feature Offerings by OEMs in MD, Europe
LDW, LKA, and LCA: Overview
LDW, LKA, and LCA: Roadmap
Steer Assistance Feature Fitment Forecast by Sales, North America
Steer Assistance Feature Offerings by OEMs in HD, North America
Steer Assistance Feature Offerings by OEMs in MD, North America
Steer Assistance Feature Fitment Forecast by Sales, Europe
Steer Assistance Feature Offerings by OEMs in HD, Europe
Steer Assistance Feature Offerings by OEMs in MD, Europe
RA, PA, and DA Systems: Overview
RA, PA, and DA Systems: Roadmap
Park Assistance Feature Fitment Forecast by Sales, North America
Park Assistance Feature Fitment Forecast by Sales, Europe
Additional ADAS Features: Overview
Additional ADAS Feature Fitment Forecast by Sales, North America
Additional ADAS Feature Fitment Forecast by Sales, Europe
Bendix: Company Profile
Bendix: Components and Technology
ZF: Company Profile
ZF: Components and Technology
Continental: Company Profile
Continental: Company Profile
Supplier Preference Analysis
Growth Opportunity 1: Established ADAS Feature Standardization for Greater Market Penetration
Growth Opportunity 1: Established ADAS Feature Standardization for Greater Market Penetration (continued)
Growth Opportunity 2: Competitive ADAS Feature for Achievement of SAE Level 3 and Level 4 Autonomy
Growth Opportunity 2: Competitive ADAS Feature for Achievement of SAE Level 3 and Level 4 Autonomy (continued)
Growth Opportunity 3: Framework and Defined Roadmap for Commercialization
Growth Opportunity 3: Framework and Defined Roadmap for Commercialization (continued)
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
- Truck ADAS: Growth Metrics, North America and Europe, 2023
- Truck ADAS: Categorization of ADAS, 2024
- Truck ADAS: Overview of ADAS, North America and Europe, 2024
- Truck ADAS: Fitment Unit Sales Forecast by Feature, North America, 2023, 2027, & 2030
- Truck ADAS: Fitment Unit Sales Forecast by Feature, Europe, 2023, 2027, & 2030
- Truck ADAS: Key Growth Drivers, North America and Europe, 2024–2030
- Truck ADAS: Key Growth Restraints, North America and Europe, 2024–2030
- Truck ADAS: Functionality, 2024
- Truck ADAS: Functionality of ADAS, 2024
- Truck ADAS: Levels of Vehicle Automation, 2024
- Truck ADAS: Feature Functionality and Autonomy Levels, 2024
- Truck ADAS: Relevance of ADAS Features by Application, 2024
- Truck ADAS: Sensor Systems, 2024
- Truck ADAS: Regulations, 2024
- Truck ADAS: GSR, Europe, 2024
- Truck ADAS: Overview of FCW, AEB, and BSD, North America and Europe, 2024
- Truck ADAS: Roadmap of FCW, AEB, and BSD, North America and Europe, 2024, 2027, & 2030
- Truck ADAS: Collision Avoidance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030
- Truck ADAS: Collision Avoidance Feature Offerings by OEMs in HD, North America, 2024
- Truck ADAS: Collision Avoidance Feature Offerings by OEMs in MD, North America, 2024
- Truck ADAS: Collision Avoidance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030
- Truck ADAS: Collision Avoidance Feature Offerings by OEMs in HD, Europe, 2024
- Truck ADAS: Collision Avoidance Feature Offerings by OEMs in MD, Europe, 2024
- Truck ADAS: Overview of ACC and PCC, North America and Europe, 2024
- Truck ADAS: Roadmap of ACC and PCC, North America and Europe, 2024, 2027, & 2030
- Truck ADAS: Cruise Assistance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030
- Truck ADAS: Cruise Assistance Feature Offerings by OEMs in HD, North America, 2024
- Truck ADAS: Cruise Assistance Feature Offerings by OEMs in MD, North America, 2024
- Truck ADAS: Cruise Assistance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030
- Truck ADAS: Cruise Assistance Feature Offerings by OEMs in HD, Europe, 2024
- Truck ADAS: Cruise Assistance Feature Offerings by OEMs in MD, Europe, 2024
- Truck ADAS: Overview of LDW, LKA, and LCA, North America and Europe, 2024
- Truck ADAS: Roadmap of LDW, LKA, and LCA, North America and Europe, 2024, 2027, & 2030
- Truck ADAS: Steer Assistance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030
- Truck ADAS: Steer Assistance Feature Offerings by OEMs in HD, North America, 2024
- Truck ADAS: Steer Assistance Feature Offerings by OEMs in MD, North America, 2024
- Truck ADAS: Steer Assistance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030
- Truck ADAS: Steer Assistance Feature Offerings by OEMs in HD, Europe, 2024
- Truck ADAS: Steer Assistance Features Offerings by OEMs in MD, Europe, 2024
- Truck ADAS: Overview of RA, PA, and DA Systems, North America and Europe, 2024
- Truck ADAS: Roadmap of RA, PA, and DA Systems, North America and Europe, 2024, 2027, & 2030
- Truck ADAS: Park Assistance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030
- Truck ADAS: Park Assistance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030
- Truck ADAS: Overview of TSR and DMS, North America and Europe, 2024
- Truck ADAS: Additional ADAS Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030
- Truck ADAS: Additional ADAS Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030
- Truck ADAS: Bendix, Company Profile, 2024
- Truck ADAS: Bendix, Components and Technology, 2024
- Truck ADAS: ZF, Company Profile, 2024
- Truck ADAS: ZF, Components and Technology, 2024
- Truck ADAS: Continental, Company Profile, 2024
- Truck ADAS: Continental, Components and Technology, 2024
- Truck ADAS: Supplier Preference Analysis, North America and Europe, 2024
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| Deliverable Type | Market Research |
|---|---|
| Author | Shyamsundar Kanakaraj |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | truck ADAS market |
| Keyword 2 | NA and EU truck market |
| Keyword 3 | ADAS growth |
| List of Charts and Figures | Truck ADAS: Growth Metrics, North America and Europe, 2023~ Truck ADAS: Categorization of ADAS, 2024~ Truck ADAS: Overview of ADAS, North America and Europe, 2024~ Truck ADAS: Fitment Unit Sales Forecast by Feature, North America, 2023, 2027, & 2030~ Truck ADAS: Fitment Unit Sales Forecast by Feature, Europe, 2023, 2027, & 2030~ Truck ADAS: Key Growth Drivers, North America and Europe, 2024–2030~ Truck ADAS: Key Growth Restraints, North America and Europe, 2024–2030~ Truck ADAS: Functionality, 2024~ Truck ADAS: Functionality of ADAS, 2024~ Truck ADAS: Levels of Vehicle Automation, 2024~ Truck ADAS: Feature Functionality and Autonomy Levels, 2024~ Truck ADAS: Relevance of ADAS Features by Application, 2024~ Truck ADAS: Sensor Systems, 2024~ Truck ADAS: Regulations, 2024~ Truck ADAS: GSR, Europe, 2024~ Truck ADAS: Overview of FCW, AEB, and BSD, North America and Europe, 2024~ Truck ADAS: Roadmap of FCW, AEB, and BSD, North America and Europe, 2024, 2027, & 2030~ Truck ADAS: Collision Avoidance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030~ Truck ADAS: Collision Avoidance Feature Offerings by OEMs in HD, North America, 2024~ Truck ADAS: Collision Avoidance Feature Offerings by OEMs in MD, North America, 2024~ Truck ADAS: Collision Avoidance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030~ Truck ADAS: Collision Avoidance Feature Offerings by OEMs in HD, Europe, 2024~ Truck ADAS: Collision Avoidance Feature Offerings by OEMs in MD, Europe, 2024~ Truck ADAS: Overview of ACC and PCC, North America and Europe, 2024~ Truck ADAS: Roadmap of ACC and PCC, North America and Europe, 2024, 2027, & 2030~ Truck ADAS: Cruise Assistance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030~ Truck ADAS: Cruise Assistance Feature Offerings by OEMs in HD, North America, 2024~ Truck ADAS: Cruise Assistance Feature Offerings by OEMs in MD, North America, 2024~ Truck ADAS: Cruise Assistance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030~ Truck ADAS: Cruise Assistance Feature Offerings by OEMs in HD, Europe, 2024~ Truck ADAS: Cruise Assistance Feature Offerings by OEMs in MD, Europe, 2024~ Truck ADAS: Overview of LDW, LKA, and LCA, North America and Europe, 2024~ Truck ADAS: Roadmap of LDW, LKA, and LCA, North America and Europe, 2024, 2027, & 2030~ Truck ADAS: Steer Assistance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030~ Truck ADAS: Steer Assistance Feature Offerings by OEMs in HD, North America, 2024~ Truck ADAS: Steer Assistance Feature Offerings by OEMs in MD, North America, 2024~ Truck ADAS: Steer Assistance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030~ Truck ADAS: Steer Assistance Feature Offerings by OEMs in HD, Europe, 2024~ Truck ADAS: Steer Assistance Features Offerings by OEMs in MD, Europe, 2024~ Truck ADAS: Overview of RA, PA, and DA Systems, North America and Europe, 2024~ Truck ADAS: Roadmap of RA, PA, and DA Systems, North America and Europe, 2024, 2027, & 2030~ Truck ADAS: Park Assistance Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030~ Truck ADAS: Park Assistance Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030~ Truck ADAS: Overview of TSR and DMS, North America and Europe, 2024~ Truck ADAS: Additional ADAS Feature Fitment Forecast by Sales, North America, 2023, 2027, & 2030~ Truck ADAS: Additional ADAS Feature Fitment Forecast by Sales, Europe, 2023, 2027, & 2030~ Truck ADAS: Bendix, Company Profile, 2024~ Truck ADAS: Bendix, Components and Technology, 2024~ Truck ADAS: ZF, Company Profile, 2024~ Truck ADAS: ZF, Components and Technology, 2024~ Truck ADAS: Continental, Company Profile, 2024~ Truck ADAS: Continental, Components and Technology, 2024~ Truck ADAS: Supplier Preference Analysis, North America and Europe, 2024~ |
| Podcast | No |
| Predecessor | PC77-01-00-00-00 |
| WIP Number | PFBC-01-00-00-00 |
Truck Advanced Driver Assistance System Market, North America and Europe, 2023 2030
The Truck Advanced Driver Assistance System Market is Experiencing Transformational Growth due to Safety Regulations and a Potential Reduction in Fleet Insurance Costs
23-Oct-2024
Global
Market Research
