The upstream oil and gas (O&G) industry is increasingly focused on cutting costs and improving recovery rates through radical innovation and digital transformation. Frost & Sullivan's Start-up Tracker is a resource to help the upstream industry identify providers with specific solutions to industry challenges. The tracker provides a rich database of start-up companies offering innovative solutions for upstream O&G applications. Each issue contains detailed company profiles, an analyst viewpoint, and an overall score for every start-up included. In addition, Frost & Sullivan provides guidance on potential acquisitions, investments, partnerships, and implementation. Author: Rasholeen Nakra