There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.
Research Objectives and Methodology
Decision-making Process
Decision-making Process (continued)
Purchase Process
Purchase Process (continued)
Usage Pattern
Usage Pattern (continued)
Usage Experience
Usage Experience (continued)
Consideration Factors during P2W Purchase
Key Influencing Factors and Influencers during P2W Purchase
Information Sources for P2W
Purchase Process
Opinion on P2W Price
Distance Traveled and Mileage of P2W
Road or Traffic Conditions Encountered on Regular Runs
Refueling the P2W
Satisfaction with P2W
Satisfaction Drivers for P2W
Willingness to Recommend P2W to Others
Challenges Faced in P2W Usage
Challenges Faced while using P2Ws
Key Findings from P2W Buyer Profiles in India
Strategic Recommendations for OEMs, Dealers, and Market Players
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
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| Deliverable Type | Customer Research |
|---|---|
| Author | Shivam Dode |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| WIP Number | PFRA-01-00-00-00 |
Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India
Consumer Demand for Urban Mobility Solutions, Affordability, and Reliability are Driving Growth
29-Jan-2025
South Asia, Middle East & North Africa
Customer Research
