Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India
Published on: 29-Jan-2025 | SKU: AU_2025_1270

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There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.

Research Objectives and Methodology

Decision-making Process

Decision-making Process (continued)

Purchase Process

Purchase Process (continued)

Usage Pattern

Usage Pattern (continued)

Usage Experience

Usage Experience (continued)

Consideration Factors during P2W Purchase

Key Influencing Factors and Influencers during P2W Purchase

Information Sources for P2W

Purchase Process

Opinion on P2W Price

Distance Traveled and Mileage of P2W

Road or Traffic Conditions Encountered on Regular Runs

Refueling the P2W

Satisfaction with P2W

Satisfaction Drivers for P2W

Willingness to Recommend P2W to Others

Challenges Faced in P2W Usage

Challenges Faced while using P2Ws

Key Findings from P2W Buyer Profiles in India

Strategic Recommendations for OEMs, Dealers, and Market Players

Growth Opportunities Fuel the Growth Pipeline Engine™

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

Benefits and Impacts of Growth Opportunities

Next Steps

List of Exhibits

List of Exhibits (continued)

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There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.
More Information
Deliverable Type Customer Research
Author Shivam Dode
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number PFRA-01-00-00-00

Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India

AutomotiveVoice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India

Consumer Demand for Urban Mobility Solutions, Affordability, and Reliability are Driving Growth

RELEASE DATE
29-Jan-2025
REGION
South Asia, Middle East & North Africa
Deliverable Type
Customer Research
Research Code: PFRA-01-00-00-00
SKU: AU_2025_1270
AvailableYesPDF Download
$4,950.00
In stock
SKU
AU_2025_1270