Pandemic-induced market challenges are spurring innovation and progress toward safer and more convenient solutions, particularly in Europe’s connected automotive industry, where emerging use cases are shaping a new normal for consumers. Frost and Sullivan's Voice of Customer survey on in-car services and features in Europe explores customer usage of in-car services, features on demand, over-the-air updates, connected services, and payment options by vehicle segment type. The panel-based study involving 2,054 decision makers or key influencers for connected car services from 5 major European countries highlights the advantages of connected car services, including improved safety, convenience, and efficiency for drivers. Data insights from this study can help businesses make informed decisions regarding investments in developing and integrating connected car services and uncover insights into potential revenue streams in the industry.
Key Objectives of this Study
Key Findings
Key Findings (continued)
Technology Pre-requisites for On-demand Features
Automotive Marketplace Segmentation
In-car Marketplace as a Concept
In-car Marketplace Use Cases
In-car Marketplace Applications
Key Business Models for In-vehicle Feature on Demand Payments
Industry Executive Views on Features on Demand
Features on Demand Access Types and Delivery
Case Study—Mercedes Me
Research Methodology
European Markets in Scope (G5)
Data Weighting and Aggregation
Respondent Profile
Respondent Profile—Demographics
Respondent Profile—Vehicle Ownership and Mileage
Customer Preference—Powertrain
Customer Preference—Powertrain (continued)
Customer Preference—Powertrain (continued)
Current Level of Vehicle Digitalization
In-vehicle Connectivity Services/Functions with SIM Card
Willingness to Pay for Basic Internet Connectivity Package by Country
Willingness to Pay for Basic Internet Connectivity Package by Segment
Preferred Payment Method for OTA Feature Updates by Country
Preferred Payment Method for OTA Feature Updates by Segment
Preferred Payment Mode for OTA Functionality by Country
In-car Activities by Consumers
Consumers’ In-car Entertainment Preferences by Country
Consumers’ Preference for New In-car Technology
Importance of New Technology by Segment
Driver Opinions on Vehicle Subscriptions by Country
Respondent Preferences—In-car Retail
Interest in Using Retail On-demand Services and Features by Country
Expected In-Vehicle Marketplaces by Country
Desired Products or Services in Marketplaces by Country
Features on Demand—Survey Introduction
Interest in Purchasing the Following 25 Features on Demand
Willingness to Pay for New Features/Functionalities by Country
Consumer Sentiment Toward In-vehicle Features
Willingness to Pay for Different In-vehicle Features
Customer Sentiment about Transferring Features to a New Car
Interest in Purchasing Features on Demand for Next Car
Interest in Purchasing Features on Demand for Next Car (continued)
Interest in Purchasing Features on Demand for Next Car (continued)
Willingness to Pay for Features on Demand
Interest in Features on Demand by Country
Interest in Features on Demand by Vehicle Ownership
Interest in Features on Demand by Engine Type and Annual Mileage
Interest in Features on Demand by Demographics
Preference in Opting for Features on Demand Subscriptions by Car Segment
Preference in Opting for Features on Demand Subscriptions by Country
Perceptions About In-vehicle Functionalities
Price Points Tested
Willingness to Pay and Price Elasticity of Demand
Features on Demand Price Elasticity of Demand
Interested in Purchasing—Powertrain Upgrades
Interested in Purchasing—Range Extension for EVs
Interested in Purchasing—Connected Mapping
Interested in Purchasing—Voice Assistant with Enhanced Capability
Interested in Purchasing—Remote Features Services via Smartphone App
Interested in Purchasing—Remote Parking Via App
Interested in Purchasing—Autopilot Technology
Interested in Purchasing—Connected Radio (IP-supported Radio)
Interested in Purchasing—IMAX Audio/Cinema Experience
Interested in Purchasing—Winter Comfort Package
Interested in Purchasing—Noise Reduction Technology
Interested in Purchasing—On-demand Driver Drowsiness/Distraction
Driving Features—Willingness to Pay
Convenience Features—Willingness to Pay
Willingness to Pay—Assisted/Automated Driving Features
Willingness to Pay—Audio/Entertainment Features
Willingness to Pay—Comfort
Willingness to Pay—Productivity Features
Willingness to Pay—Health/Wellness Features
Control Options to Interact with Features on Demand by Country
Control Options to Interact with Features on Demand by Segment
Preferred Brands for Voice Assistance by Country
Growth Opportunities Fuel the Growth Pipeline Engine™
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
List of Figures- Methodology, Europe, 2021
- % Change in Consideration per Country, Europe, 2021
- Likelihood to Consider Type of Engine for Next Vehicle by Country, Europe, 2021
- Likelihood to Consider Type of Engine for Next Vehicle by Car Segment, Europe, 2021
- Services and Functions Offered Free for Certain Periods, Europe, 2021
- Willingness to Pay for Basic Internet Connectivity to Enable Features in the Car By Country, Europe, 2021
- Willingness to Pay for Basic Internet Connectivity to Enable Features in the Car by Car Segment, Europe, 2021
- Preferred Way of Payment for Over-the-air (OTA) Feature Updates by Country, Europe, 2021
- Preferred Way of Payment for Over-the-Air (OTA) Feature Updates by Segment, Europe, 2021
- Activities Consumers Engage in Their Vehicle, Europe, 2021
- Entertainment Preferences by Country, Europe, 2021
- Importance of New and Innovative Technology Features in Vehicles by Country and Brand Type, Europe, 2021
- Importance of New and Innovative Technology Features in Vehicles by Car Segment, Europe, 2021
- Likelihood to Consider Vehicle Subscription Service over Car Ownership by Country, Europe, 2021
- Interest In Using Retail On-Demand Services and Features by Country, Europe, 2021
- Expected In-vehicle Marketplaces by Country, Europe, 2021
- Products or Services Through In-Car Marketplaces by Country, Europe, 2021
- Likelihood to Consider Paying to Add Features or Functionalities in Vehicle by Country, Europe, 2021
- Level of Agreement with the Following Statements related to In-vehicle Features, Europe, 2021
- Likelihood to Pay an Additional Amount for the Following Aspects of In-vehicle Experience, Europe, 2021
- How Appealing are the Following Ownership Models, Europe, 2021
- Interest in Purchasing Driving-related Features on Demand, Europe, 2021
- Interest in Features on Demand by Country, Europe, 2021
- Interest in Features on Demand by Car Owners, Europe, 2021
- Interest in Features on Demand by Engine Type Ownership, Europe, 2021
- Interest in Features on Demand by Demographics, Europe, 2021
- Preferred Way of Accessing or Subscribing to Features on Demand by Car Segment, Europe, 2021
- Preferred Way of Accessing or Subscribing to Features on Demand by Country, Europe, 2021
- Perceptions About Gaining Access to New In-vehicle Functionalities or Services Post-purchase, Europe, 2021
- Preferred Way of Paying for Access to and Use of this Feature, Europe, 2021
- Preferred Way of Paying for Access to and Use of This Feature, Europe, 2021
- Preferred Way of Paying for Access to and Use of this Feature, Europe, 2021
- Preferred Way of Paying for the Access to and Use of this Feature, Europe, 2021
- Preferred Way of Paying for the Access To and Use of this Feature, Europe, 2021
- Preferred Way of Paying for the Access and Use of this Feature, Europe, 2021
- Willingness to Pay for Driving Features, Europe, 2021
- Willingness to Pay for Convenience, Europe, 2021
- Willingness to Pay for Assisted/Automated Driving Features, Europe, 2021
- Willingness to Pay for Audio/Entertainment Features, Europe, 2021
- Willingness to Pay for Comfort Features, Europe, 2021
- Willingness to Pay for Productivity Features, Europe, 2021
- Willingness to Pay for Health/Wellness Features, Europe, 2021
- Control Options Customers Would Like to Use to Interact with Features on Demand by Country, Europe, 2021
- Control Options Customers Would Like to Use to Interact with Features on Demand by Car Segment, Europe, 2021
- Preferred Brands for Voice Assistance by Country, Europe, 2021
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Pandemic-induced market challenges are spurring innovation and progress toward safer and more convenient solutions, particularly in Europe’s connected automotive industry, where emerging use cases are shaping a new normal for consumers. Frost and Sullivan's Voice of Customer survey on in-car services and features in Europe explores customer usage of in-car services, features on demand, over-the-air updates, connected services, and payment options by vehicle segment type. The panel-based study involving 2,054 decision makers or key influencers for connected car services from 5 major European countries highlights the advantages of connected car services, including improved safety, convenience, and efficiency for drivers. Data insights from this study can help businesses make informed decisions regarding investments in developing and integrating connected car services and uncover insights into potential revenue streams in the industry.
| Deliverable Type | Customer Research |
|---|---|
| Author | parduman satpal |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | European Car Service |
| Keyword 2 | In Car Service |
| Keyword 3 | Voice of Customer Analysis |
| List of Charts and Figures | Methodology, Europe, 2021~ % Change in Consideration per Country, Europe, 2021~ Likelihood to Consider Type of Engine for Next Vehicle by Country, Europe, 2021~ Likelihood to Consider Type of Engine for Next Vehicle by Car Segment, Europe, 2021~ Services and Functions Offered Free for Certain Periods, Europe, 2021~ Willingness to Pay for Basic Internet Connectivity to Enable Features in the Car By Country, Europe, 2021~ Willingness to Pay for Basic Internet Connectivity to Enable Features in the Car by Car Segment, Europe, 2021~ Preferred Way of Payment for Over-the-air (OTA) Feature Updates by Country, Europe, 2021~ Preferred Way of Payment for Over-the-Air (OTA) Feature Updates by Segment, Europe, 2021~ Activities Consumers Engage in Their Vehicle, Europe, 2021~ Entertainment Preferences by Country, Europe, 2021~ Importance of New and Innovative Technology Features in Vehicles by Country and Brand Type, Europe, 2021~ Importance of New and Innovative Technology Features in Vehicles by Car Segment, Europe, 2021~ Likelihood to Consider Vehicle Subscription Service over Car Ownership by Country, Europe, 2021~ Interest In Using Retail On-Demand Services and Features by Country, Europe, 2021~ Expected In-vehicle Marketplaces by Country, Europe, 2021~ Products or Services Through In-Car Marketplaces by Country, Europe, 2021~ Likelihood to Consider Paying to Add Features or Functionalities in Vehicle by Country, Europe, 2021~ Level of Agreement with the Following Statements related to In-vehicle Features, Europe, 2021~ Likelihood to Pay an Additional Amount for the Following Aspects of In-vehicle Experience, Europe, 2021~ How Appealing are the Following Ownership Models, Europe, 2021~ Interest in Purchasing Driving-related Features on Demand, Europe, 2021~ Interest in Features on Demand by Country, Europe, 2021~ Interest in Features on Demand by Car Owners, Europe, 2021~ Interest in Features on Demand by Engine Type Ownership, Europe, 2021~ Interest in Features on Demand by Demographics, Europe, 2021~ Preferred Way of Accessing or Subscribing to Features on Demand by Car Segment, Europe, 2021~ Preferred Way of Accessing or Subscribing to Features on Demand by Country, Europe, 2021~ Perceptions About Gaining Access to New In-vehicle Functionalities or Services Post-purchase, Europe, 2021~ Preferred Way of Paying for Access to and Use of this Feature, Europe, 2021~ Preferred Way of Paying for Access to and Use of This Feature, Europe, 2021~ Preferred Way of Paying for Access to and Use of this Feature, Europe, 2021~ Preferred Way of Paying for the Access to and Use of this Feature, Europe, 2021~ Preferred Way of Paying for the Access To and Use of this Feature, Europe, 2021~ Preferred Way of Paying for the Access and Use of this Feature, Europe, 2021~ Willingness to Pay for Driving Features, Europe, 2021~ Willingness to Pay for Convenience, Europe, 2021~ Willingness to Pay for Assisted/Automated Driving Features, Europe, 2021~ Willingness to Pay for Audio/Entertainment Features, Europe, 2021~ Willingness to Pay for Comfort Features, Europe, 2021~ Willingness to Pay for Productivity Features, Europe, 2021~ Willingness to Pay for Health/Wellness Features, Europe, 2021~ Control Options Customers Would Like to Use to Interact with Features on Demand by Country, Europe, 2021~ Control Options Customers Would Like to Use to Interact with Features on Demand by Car Segment, Europe, 2021~ Preferred Brands for Voice Assistance by Country, Europe, 2021~ |
| Podcast | No |
| WIP Number | PEB8-01-00-00-00 |
Voice of Customer Survey—European In-car Services and Features
Voice of Customer Survey—European In-car Services and Features
Assessing Passenger Vehicle Consumer Opinions about On-demand Features, Over-the-air Updates, Connectivity, and Payment Options
RELEASE DATE
31-May-2023
31-May-2023
REGION
Europe
Europe
Deliverable Type
Customer Research
Customer Research
Research Code: PEB8-01-00-00-00
SKU: AU02547-EU-CR_27725
$4,950.00
In stock
SKU
AU02547-EU-CR_27725