The wireline directory assistance market, along with most of the telecommunications industry is experiencing a metamorphosis. ILECs are no longer subjugated to doing business solely in the local directory assistance market. Most now offer National 411 service to their subscribers. National directory assistance end-users no longer have to know the area code of the person or business they intend to call. All that is necessary is for them to know the name and city where the person or enterprise is located. This will no doubt increase directory assistance usage.
Two IXC's have created similar products that allow any potential end-user to use their service. By dialing a "10-10" number any U.S. telephone user can search for and be connected with most any U.S. number. These "one source"
Market Overview
Summary of Major Findings
Introduction
Market Drivers
Market Restraints
Challenges
Market Engineering Analysis
Revenue Forecast
Demand Analysis
Pricing Analysis
Commercial vs. Consumer Use
Call Completion
Competitive Structure
Market Share Analysis
Strategic Recommendations
WorldCom: Brand Awareness Development
AT&T: Product Service Innovation
Verizon: Pricing Strategy in Local Directory Market
SBC: Market Engineering Leadership
BellSouth: Pricing Strategy in National Directory Market
Introduction
Key Market Segment Trends
Revenue Forecasts
Demand Analysis
Price Trends
Competitive Structure
Introduction
Key Market Segment Trends
Revenue Forecasts
Demand Analysis
Price Trends
Competitive Structure
Introduction
Key Market Segment Trends
Revenue Forecasts
Demand Analysis
Pricing Trends
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| Deliverable Type | Strategic Forecasting |
|---|---|
| No Index | Yes |
| Podcast | No |
| Industries | Telecom |
| WIP Number | 9735-00-08-00-00 |
| Is Prebook | No |
Wireline Directory Services Market
17-Aug-2001
North America
Strategic Forecasting