Frost & Sullivan defines cloud-connected calling enablement as a segment of the voice over internet protocol (VoIP) access and session initiation protocol (SIP) trunking. Cloud-connected calling enablement services provide carrier-grade managed voice and telephony services into third-party cloud private branch exchange (PBX) environments such as Microsoft Teams, Cisco Webex, Zoom, and RingCentral platforms. At present, these solutions are typically sold as managed session border controller (SBC) services, value-added services or features on top of existing SIP trunking services, or as discrete calling plans that bundle management and provisioning with a set of voice minutes. These are distinctly different than traditional VoIP access and SIP trunking services, which are often deployed to the customer’s business network, requiring businesses to manage the links to their chosen on-premises or cloud platform. Cloud-connected calling also stands apart from traditional telephony services with the value-added services wrapped around the voice services, including provider-managed infrastructure, user management, and automation.
The Frost Radar™ for cloud-connected calling enablement services benchmarks competitors in this nascent industry based on growth and innovation criteria including
• breadth and depth of enablement services offered,
• the number of cloud PBX platforms supported,
• user adoption and growth rates,
• technology roadmap,
• overall position in the unified communications as a service (UCaaS) and broader voice services markets, and
• geographic reach.
By design, many of the UCaaS providers offer public switched telephony network (PSTN) connectivity, direct inward dialing (DID) numbers, and calling plans along with their cloud services suites. This analysis will focus on third-party PSTN connectivity enablement and will not cover bundled UCaaS and connectivity services offered by the same provider.
The purpose of the Frost Radar™ for cloud-connected calling enablement is to provide an objective assessment of service provider capabilities, which benefits multiple constituents as follows.
• Service providers can benchmark against competitors to improve their market positions.
• End-customer decision makers can learn about evolving service provider business models and potential communications transformation partners.
• Investors and other third parties can learn about how different industry participants are adapting to new trends and capitalizing on growth opportunities.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.
Cloud-Connected Calling Enablement 2024
- Cloud-Connected Calling Enablement
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Author | Michael Brandenburg |
| Industries | Telecom |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Cloud Communication Trends |
| Keyword 2 | Calling Enablement Industry Insights |
| Keyword 3 | Business Communication Trends |
| Podcast | No |
| WIP Number | K8C5-01-00-00-00 |
Frost Radar™: Cloud-Connected Calling Enablement, 2024
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
18-Jan-2024
North America
Frost Radar
