Frost Radar™: European UCaaS Market, 2021
Published on: 30-Jul-2021 | SKU: TE04025-EU-MR_25643

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The year 2020 was marked by significant changes in the way European businesses operate and serve customers. The COVID-19 pandemic forced many people to leave their traditional workplaces and move to work-from-home setups to comply with social distancing mandates and limit the spread of the virus. In addition to continuing to adequately serve customers, European organizations are compelled to seek ways to keep employees engaged, motivated, and productive.

Digital technologies and cloud communications and collaboration services, in particular, have provided a solution to European businesses and public sector organizations looking to bridge physical distances across employees, customers, suppliers, and partners. Flexible consumption models, mobile-ready solutions, and collaboration-rich user experiences have proved their value at a time of unprecedented physical disconnectedness.

To grow revenue above historical levels, unified communications as a service (UCaaS) market participants must create a robust growth pipeline incorporating strategic imperatives in the post-pandemic world to empower a globally connected organization, a demographically diverse workforce, and digital-native customers.

Increasing competitive pressures in the European UCaaS market are driving continued mergers and acquisitions among European providers seeking to scale their operations and diversify or solidify their portfolios. However, market fragmentation is perpetuated by the continued entry of US-based providers seeking new growth opportunities as the US market matures.

Going forward, UCaaS provider success will be determined by both scale and ability to offer a differentiated value proposition. Service providers’ core capabilities will need to be augmented by effective technology partnerships and reseller channels.

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.

Author: Robert Arnold

Strategic Imperative

Strategic Imperative (continued)

Strategic Imperative (continued)

Growth Environment

Growth Environment (continued)

Frost Radar™: European UCaaS Market

Frost Radar™: Competitive Environment

Frost Radar™: Competitive Environment (continued)

8x8

AT&T

BT

Cisco

Destiny

Elisa

Enreach

Fuze

Gamma

KPN

Microsoft

Mitel

NFON

Orange

RingCentral

Swisscom

TDC

Telefonica

Telenor

Telia

Verizon

Vodafone

Zoom

Strategic Insights

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
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A tailored session with you where we identify the:
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  • Growth Opportunities
  • Best Practices
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Impacting your company's future growth potential.

The year 2020 was marked by significant changes in the way European businesses operate and serve customers. The COVID-19 pandemic forced many people to leave their traditional workplaces and move to work-from-home setups to comply with social distancing mandates and limit the spread of the virus. In addition to continuing to adequately serve customers, European organizations are compelled to seek ways to keep employees engaged, motivated, and productive. Digital technologies and cloud communications and collaboration services, in particular, have provided a solution to European businesses and public sector organizations looking to bridge physical distances across employees, customers, suppliers, and partners. Flexible consumption models, mobile-ready solutions, and collaboration-rich user experiences have proved their value at a time of unprecedented physical disconnectedness. To grow revenue above historical levels, unified communications as a service (UCaaS) market participants must create a robust growth pipeline incorporating strategic imperatives in the post-pandemic world to empower a globally connected organization, a demographically diverse workforce, and digital-native customers. Increasing competitive pressures in the European UCaaS market are driving continued mergers and acquisitions among European providers seeking to scale their operations and diversify or solidify their portfolios. However, market fragmentation is perpetuated by the continued entry of US-based providers seeking new growth opportunities as the US market matures. Going forward, UCaaS provider success will be determined by both scale and ability to offer a differentiated value proposition. Service providers core capabilities will need to be augmented by effective technology partnerships and reseller channels. The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned. Author: Robert Arnold
More Information
Deliverable Type Frost Radar
No Index No
Podcast No
Predecessor K531-01-00-00-00
Author Rob Arnold
Industries Telecom
WIP Number K66E-01-00-00-00
Is Prebook No
GPS Codes 9535-C3,9705-C1,9656

Frost Radar™: European UCaaS Market, 2021

TelecomFrost Radar™: European UCaaS Market, 2021 Updated Research Available

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
30-Jul-2021
REGION
Europe
Deliverable Type
Frost Radar
Research Code: K66E-01-00-00-00
SKU: TE04025-EU-MR_25643
AvailableYesPDF Download
$4,950.00
In stock
SKU
TE04025-EU-MR_25643